|
Why Knowledge Management? – Dr. Rod Dilnutt
Knowledge Management as an academic and business discipline has been evolving over the past ten years. The first movers tended to be those large multinational companies such as Shell, BP, Hewlett-Packard. Ernst & Young and McKinsey. These companies realised the value of their knowledge asset and the productivity and innovation opportunities they could realise by collaborating and sharing. The practices of these firms now act as industry benchmarks.
The KM industry is now at a point where there are two waves of maturity in KM.
Firstly, there are those Organisations that have been doing KM for some time and have institutionalised knowledge management within core business operating systems.
Secondly, many organisations that have not yet commenced the journey are seriously considering and developing KM strategy. These organizations have the opportunity to leverage the learnings of the leaders.
In 2004 most organisations have commenced the Knowledge Management journey are considering how best to build and sustain capability.
Knowledge Management is multi-disciplinary. Consequently, consequently knowledge management must be approached from many dimensions in order to build our understanding of the issues, obstacles and opportunities that contribute to improved productivity and social capital.
Knowledge Management has also suffered from the technology hype that came with Y2K as companies invested in technology to solve a multitude of issues. Following Y2K executives are faced with the dilemma of how to leverage this investment and how to engage the people of the organisation to become more productive. Unfortunately many technology implementations have failed to live up to expectations and executives are realising it is the role of people and culture in creating an environment conducive to knowledge sharing that is the real need.
Because of the intangible nature of knowledge itself the issue of how to link the KM investment to be bottom line has proven difficult although not impossible. Some companies are prepared to accept the intrinsic value of their KM programme on faith whilst others need to see the realizable benefits. Some examples include:
Government Treasury Organisation that developed its KM strategy identifying initiatives focused around Technology, Process, People and culture that realized a return on investment of 385%.
International Banking organisation implemented standardised disciplines around managing its know ledge asset ensuring staff had access to what they needed, reported 25% improvement in customer satisfaction translating into improved revenue stream.
Oil & Energy Organisation having better access to expertise was able to reduce the exploration timeframe by 15% which realized $5million annually.
In time knowledge management will become standard business practice. The future business environment will become increasingly unforgiving towards those organisations that fail to manage their knowledge asset. Not only will these organisations be maintaining inefficient work practices and inheriting associated cost but they also hamper their capacity for growth and innovation.
Further, effective knowledge management practices are becoming an expectation among the knowledge workers upon which organisations rely will be attracted to competitors with better work practices. In the final analysis optimized business performance brought about by effectiveness knowledge management depends on leveraging the collective expertise of the people of the organisation. Without a culture of sharing and collaboration it will be difficult for many organisations to survive. Where to Start
Knowledge Management requires a holistic approach to leveraging expertise, technology, and process under a strong governance structure. The knowledge management journey need not start with a big bang' but strong executive support is required. Most organisations are already practicing sound knowledge management practices and as a first step knowledge management must recognize and align these initiatives and build organisational capability for their engagement.
There are a wealth of case studies, best practice research, educational material and specialist advisors available to assist. And it is for each organisation to select those tools and techniques that suit its business context. From this point the organisation can build its capability in knowledge management. Of paramount importance are the people of the organisation and building their support and engagement in order to create the culture that values sharing and collaboration that is needed to foster continuous improvement and innovation.
Contributor – Dr. Rod Dilnutt, Senior Research Fellow at an Australian University. He runs his own consultancy firm, and has vast experience in helping many organisations implementing KM strategies. He will be conducting a 2-day KM Master class on “Developing and Implementing an Effective KM Strategy” in Asia. For more information call tel: (65) 6473 3158 or click here to contact us (info@dzhampton.com). |